Utarget Contextual enables advertisers to deliver targeted, full page, high impact ads to opted-in users. These ads are triggered by keywords and URLs that are booked by advertisers and then searched on by users, representing user behavior.

When an opt-in user visits the BBC Comedy Channel, which is a targeted campaign trigger for the advertiser i.e. Five.tv the campaign splash page for Five.tv is delivered to the user at the optimum and most impacting time.

Utarget Contextual offers clients access to more than 5.5 million users in the UK and offers fully customizable campaigns ideal for both branding and direct response. Utarget Contextual takes search marketing one step further by delivering your ad to the user at the exact moment of their interest in your product or service.

Users have opted-in to receive these ads (up to 3 a day) in return for receiving a free download products or services. Utarget Contextual abides by the principles of TRUSTe's Trusted Download Program,which focuses on best practice for OPT-IN ad software. Utarget Contextual only partners with networks which can be classed as opt-in adware opposed to rogue spyware. For someone new to Contextual Advertising, a direct comparison can be made between opt-in email and spam. One is appropriate and the other is to be avoided at all costs.

Utarget Contextual takes your search marketing one step further.