Casual games are video games developed for the mass consumer who would not define themselves as a gamer. They are fun, quick to access, easy to learn, and do not require the skill and time needed to crack the latest console title.

Driven by the success of the Nintendo Wii, mobile gaming and of course the continuing rise of Social Media, the casual gaming market is continuing to grow. Casual games can be stand alone or built inside virtual environments or distributed via email, web download or incorporated as ads in existing web environments. Please remember that a game tends to work best as part of an integrated campaign rather than an afterthought and wherever you place the game, you will need to promote it

Casual Games Market Report 2007:

• Casual games are replacing television viewing as an important stress reliever after work and during lunch hours

• Casual games are usually played in short time increments - though it's common for people to play one game after another for many hours

• Many play casual games at work and at home - even if they do not admit it to their bosses and friends

All Casual Games Consumers

• 51% Female
• 49% Male
• 62% Over 35 years old
• 38% Under 35 years old


Paying Casual Games Customers

• 74% Female
• 26% Male
• 72% Over 35 yrs old
• 28% Under 35