InSkin is a patent pending advertising platform that can be used by Web Publishers to monetise online video more effectively and without disrupting the user experience. InSkin ads are served in an entirely new way to existing as formats, offering maximum, consumer initiated engagement, without being intrusive. With the InSkin ad delivery technology integrated directly into the media player, advertisers now have a way for their ads to become an integral part of the consumers viewing experience instead of being an interruption to it.

How does it work?

• Flash driven InSkin ads are served to a dynamic frame which wraps around a publisher's media player. An InSkin ad is served each time a new video is played and remains visible for its entirety, offering an extended opportunity for user initiated interaction.
• When clicked, the InSkin ad expands into an interactive landing page that covers the media player and pauses the underlying video during user engagement.
• Through the use of flash animation and rich media, data capture and product purchase, advertisers can build a totally interactive experience around online video.
• The user closes the expandable landing page and video playback resumes from the position it was paused.

Benefits for Advertisers

• Innovative, engaging advertising environment
• Significant increase in consumer impact, campaign effectiveness and ROI
• Multiple creative proposition for brand campaigns and direct response
• Broad range of functionality including data capture, interactive games and flash animation
• Sophisticated targeting and campaign reporting
• Lower production costs and the ability to easily repurpose existing assets