At Utarget.FOX we are always looking to pushing the boundaries of video advertising. As part of this we work with Coull to give advertisers the choice of making their video ads interactive. This is available on Video Sub and Video MPU campaigns.

Coull Engage© is an online video advertising solution that enables advertisers and creative agencies to easily create, publish and monitor interactive video commercials. It allows users to click on multiple objects in a piece of video content, and receive different results depending on what they click on. Typically, this has resulted in greater levels of engagement and more qualified advertising leads.

Benefits for advertisers

• Significantly improves the effectiveness of video advertising, raising user engagement to new levels; historical engagement levels for display campaigns have been over 20%.
• Bringing the functionality of a web page to video's, enabling advertisers to:
• Deliver richer content and product information
• Engage consumers via web applications and games
• Capture data and generate quality leads



...All within the advertising unit



• The Coull interactive video player can be embedded in any standard IAB ad unit, web pages and blogs
• Rich, real-time data on user engagement allows live campaign optimisation and reporting
• Interactivity can be added to any video content - no editorial or post-production work required
• Interactivity, video hosting and streaming, and reporting are all delivered at a highly competitive cost




How does it work?



• Coull's web based tool, Activate, enables multiple video objects to be made clickable quickly and easily
• When the consumer clicks on an object, the video pauses, and rich content is shown within the ad unit. The consumer can view and interact with this content.
• This post-click content can be used to build a dialogue with the consumer, capture data, deliver information, qualify leads etc etc. You are only limited by your imagination!
• On closing this content, the video continues playing from the point that it was paused