Advertising Specifications

Please find creative specs below for all available advertising communications.

Format	Dimensions	Format	Max file size	Comments
Animated Banner	468 x 60	GIF	25K	3rd party tracking links can be implemented.
Animated Skyscraper	120 x 600	GIF	40K	3rd party tracking links can be implemented.
Animated MPU	300 x 250	FLASH, GIF	60K	3rd party tracking links can be implemented.
Animated Pop-up	200 x 200	GIF, JPEG	35k	3rd party tracking links can be implemented.
Non-Animated Banner	468 x 60	GIF	25k	3rd party tracking links can be implemented.
Non-Animated Skyscraper	120 x 600	GIF	40k	3rd party tracking links can be implemented.
Non-Animated MPU	300 x 250	GIF, JPEG	60k	3rd party tracking links can be implemented.
Non-Animated Pop-up	200 x 200	GIF, JPEG	35k	3rd party tracking links can be implemented.
Tenancy box	105 x 70	GIF, JPEG	30k	15 - 25 words max to accompany image. 1x pure click command alternatively 3rd party tracking link for click-thru only can also be implemented.
Text Link				3 words max (20 characters including spaces) 1x pure click command alternatively 3rd party tracking link for click-thru only can also be implemented.
Sponsorship Strip	630 x 120	GIF	25k	1x pure click command.
Button	120 x 120	GIF	25k	1x pure click command alternatively 3rd party tracking link for click-thru only can also be implemented.

Solus Email Creative Specifications

Copy Specifications

Keep email copy short (preferably two - three paragraphs) with an even proportion of text, hyperlinks and images.
Use normal conversational English. Avoid repetitive phrases in the copy. Spam often uses exactly the same phrases, over and over again, use synonyms if you can.
Avoid spam-filtering keywords - obnoxious words, words most commonly used by spammers.
Do not space out letters or place punctuation in odd places in the words, as well as capitalize words (especially in the subject)
Use honest subject line. Please provide 2-3 different subject lines we can test.
Do not include exclamation marks, question marks and currency symbols such as ‘£’ and ‘€’ in the subject. Please avoid using numbers where possible.
It is advisable to keep subject line up to 30 characters long maximum, including spaces.
Please do not use forms.

HTML and CSS Specifications

E-mail's creative (HTML+images) must not exceed 100k. Images need to be kept as 'light' as possible. Images as heavy as 60k and more may have a negative effect on the spam rating of the e-mail.
Please use HTML for structure (tables) and embedded CSS for layout and style.
CSS has to be embedded in <body> tag.
Do not style <body> (Yahoo and Hotmail client's software will remove or rename this tag anyway).
If having a background colour, apply it to a ‘container’ table with 100% width and height. Then the email itself needs to be within this container.
Email should be centered. E-mail’s content should be no more than 590px wide.
Don’t rely on inheritance. Write your CSS specifically (e.g. .element p {} as oppose to p {} on its own) to avoid overwriting email client’s styles.
Also, each text link requires explicit inline styling. Hotmail will overwrite links styling.
When writing CSS use padding instead of margins where possible.
Please do not use background images either in html or css. Outlook 2007 no longer supports this function.
Do not use JavaScript, Perl, VBScript, ActiveX, Flash, IFrames, animated GIFs.
We will not be sending emails marked as "high priority".
Lines of HTML longer than 80 characters will be wrapped by AOL and FREESERVE clients, so you may want to consider amending code accordingly.
Make sure you correctly encode all special characters, such as £ (£), € (€) and ® (®).
Please refrain from commenting the CSS ( i.e. /* Comment */ ), as these comments will cause problems in Hotmail.
Please do not include forms within emails. Outlook no longer supports this function. In Hotmail forms are not working at all and in Yahoo client forms are unlikely to work.
Please do not use float or absolute positioning within css. This function is no longer supported in Outlook 2007. Please position elements in tables.
When capitalising text, please use the text-transform option in css.
Please ensure all images use the alt tag to describe the image. This helps improve spam ratings. Only short descriptions to be used.
Please do not replace html bullet points with images.
HTML title should not be left ‘Untitled’.
Correct <html>, <head> and <body> tags to be used.
HTML should include the correct content type.